Jamie Carroll: Islander

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'Chewed up by London'

The ending of the film includes this sentence. We believe it summarises what 'GUM' is all about. (Another opportunity to include the typeface).

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We decided to go with the conceptually ambitious idea that followed a piece of chewing gum across London, whether thats on bottoms of shoes or bags. The whole storyboard and treatment is still being pieced together, however this is a bold concept already where all we really need to do now is think technically about how to begin this idea. We have started to look at this grungey imagery that doesnt really seem appealing but is an honest portrayal of the dingier streets of the city.

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'Chewed up by London'

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