Aesthetics...

Diary of a Wimpy Kid (2010)

The visuals need to make our piece of gum bold, and grotesque. However our reference from 'Diary of a Wimpy Kid' makes this cheese almost pretty. Saturated yellow and these perfect holes make it unrealistically disgusting. Thats what we want our gum to look like as normal real life gum is pale and dull.

This Image is more of what we want to go for and keep that strong pink in contrast to the settings we are filming in.