Jamie Carroll: Islander

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Mapping the Logo

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We decided to go with the conceptually ambitious idea that followed a piece of chewing gum across London, whether thats on bottoms of shoes or bags. The whole storyboard and treatment is still being pieced together, however this is a bold concept already where all we really need to do now is think technically about how to begin this idea. We have started to look at this grungey imagery that doesnt really seem appealing but is an honest portrayal of the dingier streets of the city.

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Mapping the Logo

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